woman browsing coloured candles

Co-located with rbte logordse logo

2017 Conference Overview

DAY 1 - MONDAY 8 MAY

Mon 8th May RETAIL DESIGN AND BRANDING - THEATRE 1 Mon 8th May RETAIL DESIGN AND BRANDING - THEATRE 2 - in association with QUININE Mon 8th May

SHOPPER MARKETING CONFERENCE - in association with POPAI

Sponsored by HMY

Mon 8th May VM CONFERENCE & WORKSHOP
10:15–10:20 Chair's Intro: Abby Lloyd-Jones, Owner, ABIGAIL LLOYD-JONES CONSULTANCY 10:15–10:20

Chair's Intro: Deborah Dawton, CEO, DBA  Welcome: Ian Johnston, Founder, QUININE

10:20–10:25 Chair's Intro: TBC 10:25–10:30 Chair's Intro: TBC
10:20–10:50

KEYNOTE: IS SHOPPING IN SHOPS DEAD?

Tom Nathan, General Manager, BRENT CROSS SHOPPING CENTER

10:20–10:50

KEYNOTE: RETAIL TRENDS 17/18: UNZIPPED

Katie Baron, Head of Retail, STYLUS

10:25–10:55

CASE STUDY: TBC

James Swain, Lead Shopper Marketing Manager, TESCO

10:30–11:00

CASE STUDY: INNOVATIVE VM DISPLAY 

Ian Gibson, Head of VM & Store Windows, ASICS

11:00–11:30

SHIFTING OUT OF DEFENSE MODE - HOW WICKES HAS ATTACKED GROWTH THROUGH A CUSTOMER LED DESIGN STRATEGY

Ian Crook, CMO, WICKES

Sarah Page, Creative Director & Partner, HOUSEHOLD

11:05–11:35

DESIGNING TOMORROW'S NEXT RETAIL EXPERIENCE

Matt Lyons, Senior Design Manager, BOOTS

Charles Kessler, Director, KESSLER

11:10–11:40

HOW TO USE NEUROSCIENCE TO DELIVER REAL TIME, ACTIONABLE SHOPPER INSIGHTS

Emma Tappin, Shopper Marketing Controller, PREMIER FOODS

Dr Tim Holmes, Technical Director, ACUITY INTELLIGENCE

11:15–11:45

KEYNOTE: INTEGRATING YOUR VM STRATEGY IN THE OVERALL BUSINESS MODEL 

Aoife Bliche, Head of VM Retail, MAGASIN DU NORD

11:40–12:10

STRATEGIC OVERVIEW - WHY RETAIL REMAINS IMPORTANT TO HASBRO

Irene Martinez, European Retail Activation Manager, HASBRO

Lynda Locke, Commercial Director, DISPLAY PLAN

11:50–12:35

PANEL DISCUSSION: THE STORE OF THE FUTURE
Moderator: Katie Baron, Head of Retail, STYLUS   

Jon Tollit, Principal, GENSLER

Andy Turnbull, Creative Director, THE HONEST BRAND

Richard Ash, CEO & Founder, GREENROOM DESIGN

11:55–12:40

PANEL DISCUSSION: SHOPPER MARKETING IN A MULTICHANNEL WORLD
Moderator: James Davey, Co-founder and Multichannel Director, RICH INSIGHT              

Nick Bonney,Former Head of Insight, CAMELOT            

 James Llewellyn, UK Head of Shopper, GfK

Daniela Bettosini, Head of Omnichannel Shopper Retail, SAMSUNG ELECTRONICS EUROPE

12:00–12:45

PANEL: VM TRENDS
Moderator: Jennifer Acevedo, Editor in Chief, VMSD MAGAZINE          

Joanna Quinn, Group Visual Creative Manager, JD SPORTS FASHION

Stephen Hall, Creative Director, NEW LOOK

Tim Radley, Managing Director, VM-UNLEASHED

12:20–13:30 STUDENT AWARDS/ LUNCH BREAK 12:50–13:20

TURNING A 100 YEAR OLD BRAND INTO A TREND SPOTTER

Laurence Joslin, Brand Director, Product and Marketing, EMEA, NEWCAP ERA

12:50–13:50 POPAI DRAGON'S DEN/ LUNCH BREAK 13:00–13:30

CHRISTMAS AT CATH KIDSTON

Steven Brimacombe, Global Head of Creative Retail and Visual Merchandising, CATH KIDSTON

13:40–14:10

INNOVATIVE RETAIL PARTNERSHIPS

Simon Jones, Director, GB, Ireland and Nordics, DYSON PROFESSIONAL

Gary Baker, Managing Director, CD UK

14:10–14:40

POST OFFICE COUNTER CULTURE - HOW INSIGHT- INSPIRED DESIGN IS TRANSFORMING THE LARGEST RETAIL ESTATE IN EUROPE 

Sonal Vaja, Senior Store Design & Development Manager, POST OFFICE

Jonathan Rhodes, Head of Insight, LINNEY GROUP

14:00–14:30 THE CONNECTED SHOPPER             Catherine Shuttleworth, CEO & Founder, SAVVY MARKETING 14:30–15:00

USING VISUAL TO CHANGE BRAND PERCEPTION

Jo Tidy, Former Senior Brand Visual Manager, JACQUES VERT

14:20–14:50

TRANSFORMING THE RETAIL EXPERIENCE 

Paula Rowntree, Head of Branch Formats & Design, LLOYDS BANKING GROUP

David Martin, Joint Managing Director, MWORLDWIDE

14:55–15:40

PANEL DISCUSSION: HOW CAN SHOPFITTERS BEST WORK WITH DESIGNERS?
Moderator: Jon Tollit, Principal, GENSLER

 Simon Clarke, Director, LUMSDEN DESIGN 

Richard Lennox, Managing Director, ITAB            

 Hakan Aydin, Manager Architecture & Shopfitting, TOM TAILOR (GERMANY)

14:45–15:30

PANEL DISCUSSION: SHOPPER MARKETING FOR MILLENNIALS - CHALLENGES AND OPPORTUNITIES

 Victoria Buchanan, Trends Analyst, FUTURE LABORATORY  

Checkland Kindleysides + retail client TBC         

15:10–15:50

WORKSHOP - SENSORY BRANDING: FROM THEORY TO IMPLEMENTATION

Simon Harrop, Director, THE AROMA COMPANY

15:00–15:45

PANEL DISCUSSION: CUSTOMER EXPERIENCE IN STORE
Moderator: Jeremy Michael, Managing Director, SMG    

Linda Mitchell, Head of Retail Design & Delivery, HAMMERSON     

Neil Lobo, Principal for Customer Experience, VODAFONE GLOBAL         

1 more panellist TBC

15:55–16:25

BONDS AUSTRALIA - THE CHALLENGES OF EXPANDING AN AUSTRALIAN BRAND IN EUROPE AND THE MIDDLE EAST

Anna Flavell, Retail Development Manager, BONDS - PACIFIC BRANDS BROUP AUSTRALIA    

 Kristina Hethertington, Managing Director, DESIGN CLARITY

15:30–16:00

USING SHOPPER MARKETING TO HELP BRANDS GROW

 Robert Flavin, Shopper Marketing Planner, IRISH INTERNATIONAL BBDO

16:00–16:30 WORKSHOP - THE USE OF MUSIC IN RETAIL
15:55–16:25

LAUNCHING A NEW COSTA COFFEE STORE DESIGN 

Deb Caldow, Head of Innovation, COSTA COFFEE        

 Michael Fern, Director, EDGE

16.25   END OF CONFERENCE 16:00–16:15 POPAI DRAGON DEN'S WINNER ANNOUNCEMENT 16.30   END OF CONFERENCE
16:45 BIG PARTY

DAY 2 - TUESDAY 9 MAY

Tue 9th May RETAIL DESIGN AND BRANDING - THEATRE 1  Tue 9th May RETAIL DESIGN AND BRANDING - THEATRE 2 - in association with QUININE Tue 9th May

SHOPPER MARKETING CONFERENCE - in association with POPAI

Sponsored by HMY

Tue 9th May VM CONFERENCE & WORKSHOP
10:20–10:30 Chair's Intro: Abby Lloyd-Jones, Owner, ABIGAIL LLOYD-JONES CONSULTANCY 10:20–10:30 Chair's Intro: Deborah Dawton, CEO, DBA           Welcome: Ian Johnston, Founder, QUININE 10:20–10:30 Chair's Intro 10:20–10:30 Chair's Intro
10:30–11:15

KEYNOTE: THE ART (AND SCIENCE) OF MUSEUM RETAIL - A MoMA CASE STUDY

Ruth Shapiro, Director of Stores & Business Development, MoMA NY

Callum Lumsden, Director, LUMSDEN DESIGN

10:30–11:00

KEYNOTE: CHALLENGES OF ROLLING OUT A NEW DESIGN CONCEPT ACROSS ALL THOMAS PINK STORES

Federico Schilling, Head Of Store Design & Development, THOMAS PINK

10:30–11:00

KEYNOTE: GAINING A 360 UNDERSTANDING OF CUSTOMER FEELINGS, MOTIVATIONS AND EMOTIONS

Gawain Morrison, CEO & Co-Founder, SENSUM

10:30–11:00

KEYNOTE: VM in UK vs US

Paul Wilks, Head of Visual and Store Design, SPACE NK

11:30–12:00

RETHINKING THE CUSTOMER JOURNEY IN KFC'S NEW URBAN FORMAT RESTAURANT

Jade Swaby, Brand Creative Design Manager, KFC

11:15–11:45

AUTHENTIC LOCALISATION - HOW BEN & JERRY'S DESIGNED TAILORED BRAND EXPERIENCE CONCEPTS FOR DIFFERENT EUROPEAN CITIES

Chris Sherriff, Head of Retail Europe, BEN & JERRY'S      

Pete Champion, Group Partner & Strategy Director, I-AM

11:15–11:45

CASE STUDY: EE INTERACTIVE BRAND EXPERIENCE  

 Ivana Kosorok, Business Leader, ARC, PUBLICIS UK (Formerly VIVID BRAND)

11:15–11:45

INNOVATION IN VM

Mark Stevens, Director of Creative, DEBENHAMS

12:15–13:00

PANEL DISCUSSION: SUSTAINABLE RETAIL DESIGN
Moderator: Ed Suttie, Director Research, BRE

Richard Quartermaine, Environmental Manager, HAMMERSON

Iain Trent, Engineering Director, LAND SECURITIES (WESTGATE, OXFORD)

Phil Birch, Sustainable Development Manager, JOHN LEWIS PARTNERSHIP

Alan Pegram, President, SDEA

12:00–12:45

PANEL: THE FUTURE OF SHOPPING MALLS IN A DIGITAL WORLD
Moderator: TBC 

Neil Carter, Centre Manager, WHITELEY HAMPSHIRE

David Maddison, General Manager, TRINITY LEEDS

Edward Cooke, Chief Executive, REVO (formerly BCSC)

12:00–12:45

PANEL DISCUSSION: THE BENEFITS OF INVESTING IN EXPERIENTIAL MARKETING
Moderated by: TBC

Mitra Memarzia, Head of Collaboration, SEEPER

Jamie Holtum, Associate Director, BUTTERFLY
 

1 more panellist TBC

12:00–12:45

PANEL DISCUSSION: VM at CHRISTMAS  Moderator: Tim Radley, MD, VM-UNLEASHED  

 Charlotte Parsons, Global Visual Manager, Food, Ambient and Seasonal Events, MARKS AND SPENCER                

 Jacqueline Taylor, Display and VM Manager, DIESEL

1 panellist TBC

13:15–13:45

TRENDS AND CLIENTS

Nathan Watts, Creative Director, FITCH

13:45–15:00

CREATING RETAIL PROJECTS QUICKLY AND FLEXIBLY

Sandra Coppin, Director

and      

Bev Dockray, Architect, COPPIN DOCKRAY DESIGN AND ARCHITECTURE

14.00-14.30

HOW AKZONOBEL IS USING INSIGHT TECHNOLOGY TO INFORM DESIGN AND GATEGORY GROWTH 

Jo Williams, Marketing Manager, AKZONOBEL 

Guy Vaughan, Director, GROUNDED

12:50–14:30 VM STUDENT AWARDS
14:30–15:00

THE NEED FOR LOW VOLTAGE ELECTRICAL AND LIGHTING DESIGN STANDARDS IN POINT OF SALE

Mike Maher, Group Technical Engineering Manager (M&E), BOOTS GROUP ENGINEERING

14:30–15:00

ETSY & RETAIL PARTNERSHIPS -DESIGNING IN-PERSON EXPERIENCES FOR A (MOSTLY) ONLINE MARKETPLACE

Jenny Kutnow, Senior Art Director, ETSY

14:45–15:30

PANEL DISCUSSION: SHOPPER OF THE FUTURE 
Moderated by: Noreen Kinsey, Senior Research Director, Retail and Leisure, THE FUTURE THINKING

Ben Taylor, Retail Experience Director, TRO 

Caio Camargo, Editor, VIRTUAL GATE BRAZIL               

 Kathryn Purchase, Head of Shopper, DECODE MARKETING

14:45–15:15

TOPSHOP'S CREATIVE APPROACH TO CHRISTMAS - A 13 MONTHS A YEAR LIVE PROJECT

Sian Roberts, Head of Creative Visual, TOPSHOP

15:15–15:45

HOW THE NEW MAPLIN FORMATS HAVE SEEN DOUBLE DIGIT SALES INCREASE  

 Siobhan Fitzpatrick, Marketing and Multichannel Director, MAPLIN  

 Jim Thomson, Managing Director, 20.20 DESIGN

15:15–16:00

PANEL DISCUSSION: FUTURE OF RETAIL DESIGN
Moderator: Deborah Dawton, Chief Executive, DESIGN BUSINESS ASSOCIATION (DBA)

Martin Illingworth, Director of Store Development, HARRODS

Alan Taylor, Head of Retail Design, B&Q

Ian Johnston, Founder, QUININE DESIGN

15:45–16:15 TBC 15:30–16.00 WORKSHOP TBC
16:00–16:30

HOW AUTOMOBILE ARE USING RETAIL SPACE - WORLD'S FIRST SEAT STORE GREENROOM

Richard Adams, Head of Property & Corporate Identity, SEAT

Mike Roberts, Chief Creative Officer, GREENROOM

16:10–16:40

HOW THE COMPTOIR LIBANAIS EXPERIENCE FUSES LEISURE AND RETAIL FOR COMPLETE ENGAGEMENT 

Tony Kitous, Founder & Creative Director, COMPTOIR LIBANAIS

  Gabriel Murray, Creative Strategist, STUDIO 48

16.15 END OF CONFERENCE 16.00 END OF CONFERENCE

rbte logorde logordse logoer logordw logo

potatos