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Marketing

Drawing on a wealth of respected sources, including Legend’s enviable 218,000-strong retailer and brand database, a dedicated marketing team is targeting design, marketing, visual merchandising and shopfitting decision-makers and influencers from retailers, design consultancies, brand owners, architects and fitters. A comprehensive and inspirational on- and offline marketing campaign is driving visitors with buying power and influence to the event and hundreds have already signed up months before the show.

Marketing activity includes:

  • A dedicated online news magazine, Retail Design World, (subscribers - 75.000 +) with daily updates, three newsletters every week, news alerts and year-round editorial support for exhibitors at the event
  • A visually appealing, SEO optimised, frequently updated and heavily promoted website
  • A year round social media campaign
  • Newsletters aimed at key buyers and decision makers
  • Email marketing utilising targeted data and messaging to all the different sectors in the retail design, marketing and visual merchandising industry, both in UK and overseas
  • Targeted email campaigns
  • Extensive direct mail campaigns
  • Telemarketing promotion to key individuals
  • Viral marketing campaigns
  • Extensive advertising and inserts in key retail, marketing and design titles and on industry websites
  • Editorial coverage in key retail and design titles and on industry websites
  • Trade Association promotions to members
  • A dedicated international PR campaign, covering print, online and broadcast
  • Field marketing at key industry events through partners and associations
  • PR and marketing advice sessions for exhibitors
  • Distribution of visitor invitations

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